
About us
Mission
To create a fun and memorable birthday experience for children in homeless and domestic violence shelters
What we do
-
Host parties for children at shelters
-
Provide a Birthday-in-a-Box for the mom or shelter to provide the birthday memory
-
Offer the mom or shelter the option to shop for a child’s birthday gift from our Amazon Wish List
-
Offer gifts to new moms who give birth while in the shelter
-
Deliver a Birthday-in-a-Class for the birthday child to share treats with their classmates
![]() A staged photoshoot image of the contents of a "birthday box," including the card game UNO and some |
---|
![]() A staged photoshoot image of a "birthday box" package, including Spiderman action figure and toys |
![]() Young black boy wearing Incredible Hulk t-shirt and putting on a party hat with a big smile |
How we started
While volunteering at a homeless shelter, Rolanda Finch noticed several children running around. She asked the director, “How do they celebrate their birthdays?” He explained, with some embarrassment, that because of limited resources, nothing is done. Rolanda felt these children deserved the same enjoyment she remembered from birthdays as a child. Rolanda loves to celebrate her birthday. It’s September 14, and she celebrates during the entire month of September! So, she started hosting birthday parties at the shelter.
​
She soon had quite the reputation, and the children in the shelter would get excited whenever the “birthday lady” arrived to make them smile on their special day. Unfortunately, that shelter closed after a few months, but Rolanda was determined to continue bringing smiles to children in homeless and domestic violence shelters. In 2014, It’s Your Birthday, Inc. was born!

Rolanda Finch
Founder & Chief Birthday Officer
Meet our Board

Kirk Ross
President - Volunteer since 2025
Taligent, LLC
Partner

Attallah Sinclair
Volunteer since 2019
Slalom Build London
Senior Architect

Brianna Rodriguez
Treasurer - Volunteer since 2025
CBRE
Senior Property Accountant

Lisa Sims
Volunteer since 2022
Mastercard
Director, Product Delivery

Vickie Henson
Secretary - Volunteer since 2021
Retired

Russell Corn
Volunteer since 2024
Builders Owners & Managers Association
Board Member

Amanda Bolton
Volunteer since 2025
Nestle Purina
Contract Mfg Manager/Expert

Towanna Frasier
Volunteer since 2022
IvyLink Consultant
Principal Solutionist
Meet our Leadership Council

Bernie Frazier
President
Career Compass LLC

Harrison Luvai
Managing Director
Citi

Cale Bouchey
Associate Attorney
Carmody MacDonald P.C.

Natalie Jablonski
Director, Project Prioritization and Standards
Schnucks Markets

Dave Peacock
Chief Operating Officer
Advantage Solutions

Jennifer Bardot
Founder
G.R.I.T - Growth, Resilience, Intention, Tenacity

Garon Holman
Civil Rights Unit Manager
MO Department of Corrections