About us
Mission
To create a fun and memorable birthday experience for children in homeless and domestic violence shelters
What we do
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Host parties for children at shelters
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Provide a Birthday-in-a-Box for the mom or shelter to provide the birthday memory
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Offer the mom or shelter the option to shop for a child’s birthday gift from our Amazon Wish List
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Offer gifts to new moms who give birth while in the shelter
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Deliver a Birthday-in-a-Class for the birthday child to share treats with their classmates
 A staged photoshoot image of the contents of a "birthday box," including the card game UNO and some |
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 A staged photoshoot image of a "birthday box" package, including Spiderman action figure and toys |
 Young black boy wearing Incredible Hulk t-shirt and putting on a party hat with a big smile |
How we started
While volunteering at a homeless shelter, Rolanda Finch noticed several children running around. She asked the director, “How do they celebrate their birthdays?” He explained, with some embarrassment, that because of limited resources, nothing is done. Rolanda felt these children deserved the same enjoyment she remembered from birthdays as a child. Rolanda loves to celebrate her birthday. It’s September 14, and she celebrates during the entire month of September! So, she started hosting birthday parties at the shelter.
She soon had quite the reputation, and the children in the shelter would get excited whenever the “birthday lady” arrived to make them smile on their special day. Unfortunately, that shelter closed after a few months, but Rolanda was determined to continue bringing smiles to children in homeless and domestic violence shelters. In 2014, It’s Your Birthday, Inc. was born!
Rolanda Finch
Founder & Chief Birthday Officer
Meet our Board
President
Delores Hardwick
Volunteer since 2016
Executive Director
Arthritis Foundation
Jittuan Allen
Volunteer since 2020
Executive Office Administrator
Boeing
Tamara Swanson
Volunteer since 2018
Healthy Start Case Manager
SIHF Healthcare
Vice President
Attallah Sinclair
Volunteer since 2020
Principal Consultant
Slalom
Taylor Gadus
Volunteer since 2023
Student
Towanna Tindall
Volunteer since 2022
Founder & Principal Solutionist
IvyLink Consulting
Treasurer
Jeff Lefton
Volunteer since 2015
Vice President, Digital Marketing
Psychological Associates
Thad James
Volunteer since 2015
Owner
Sammy J Balloons
Secretary
Vickie Henson
Volunteer since 2019
Chief Collaboration Officer
2nd Thought Communications
Arnita Jones
Volunteer since 2020
District Manager
Safelite AutoGlass
Meet our Leadership Council
Niki Allen
Chief Information Technology & Operations Officer, Boeing
Nicole Roach
Assistant to the President Saint Louis University
Garon Holman
Civil Rights Unit Manager Officer of Professional Standards - Missouri Department of Corrections
John Vance
Retired
Natalie Jablonski
Director of Communications,
Schnucks Markets
David Weber
Executive Director, Room at the Inn
Dave Peacock
Chief Operating Officer,
Continental Grain
Meet our Birthday Squad
Volunteers with Jack and Jill of America -- St. Clair County
