About us
Mission
To create a fun and memorable birthday experience for children in homeless and domestic violence shelters
What we do
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Host parties for children at shelters
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Provide a Birthday-in-a-Box for the mom or shelter to provide the birthday memory
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Offer the mom or shelter the option to shop for a child’s birthday gift from our Amazon Wish List
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Offer gifts to new moms who give birth while in the shelter
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Deliver a Birthday-in-a-Class for the birthday child to share treats with their classmates
How we started
While volunteering at a homeless shelter, Rolanda Finch noticed several children running around. She asked the director, “How do they celebrate their birthdays?” He explained, with some embarrassment, that because of limited resources, nothing is done. Rolanda felt these children deserved the same enjoyment she remembered from birthdays as a child. Rolanda loves to celebrate her birthday. It’s September 14, and she celebrates during the entire month of September! So, she started hosting birthday parties at the shelter.
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She soon had quite the reputation, and the children in the shelter would get excited whenever the “birthday lady” arrived to make them smile on their special day. Unfortunately, that shelter closed after a few months, but Rolanda was determined to continue bringing smiles to children in homeless and domestic violence shelters. In 2014, It’s Your Birthday, Inc. was born!
Rolanda Finch
Founder & Chief Birthday Officer
Meet our Board
President (interim)
John Vance
Volunteer since 2021
Retired Partner
West Monroe Partners
Arnita Jones
Volunteer since 2020
District Manager in Training
Lidl US
Vice President
Attallah Sinclair
Volunteer since 2020
Principal Consultant
Slalom
Vickie Henson
Volunteer since 2019
Chief Collaboration Officer
2nd Thought Communications
Treasurer
Gloria Robinson
Volunteer since 2014
Owner
Your Cleaning Service, LLC
Towanna Frasier
Volunteer since 2022
Founder & Principal Solutionist
IvyLink Consulting
Secretary
Jittuan Allen
Volunteer since 2020
Executive Office Administrator
Boeing
Taylor Gadus
Volunteer since 2023
HR Assistant
Thompson Coburn LLP
Meet our Leadership Council
Dave Peacock
Chief Operating Officer,
Advantage Solutions
Garon Holman
Civil Rights Unit Manager Officer of Professional Standards - Missouri Department of Corrections
Natalie Jablonski
Director of Communications,
Schnucks Markets
Nicole Roach
Assistant to the President Saint Louis University
Meet our Birthday Squad
Volunteers with Jack and Jill of America -- St. Clair County
