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Birthday cake, balloons, and hat wallpaper

About us

Mission

To create a fun and memorable birthday experience for children in homeless and domestic violence shelters

What we do

  • Host parties for children at shelters

  • Provide a Birthday-in-a-Box for the mom or shelter to provide the birthday memory

  • Offer the mom or shelter the option to shop for a child’s birthday gift from our Amazon Wish List

  • Offer gifts to new moms who give birth while in the shelter

  • Deliver a Birthday-in-a-Class for the birthday child to share treats with their classmates

A staged photoshoot image of the contents of a "birthday box," including the card game UNO and some

A staged photoshoot image of the contents of a "birthday box," including the card game UNO and some

A staged photoshoot image of a "birthday box" package, including Spiderman action figure and toys

A staged photoshoot image of a "birthday box" package, including Spiderman action figure and toys

Young black boy wearing Incredible Hulk t-shirt and putting on a party hat with a big smile

Young black boy wearing Incredible Hulk t-shirt and putting on a party hat with a big smile

How we started

While volunteering at a homeless shelter, Rolanda Finch noticed several children running around. She asked the director, “How do they celebrate their birthdays?” He explained, with some embarrassment, that because of limited resources, nothing is done. Rolanda felt these children deserved the same enjoyment she remembered from birthdays as a child. Rolanda loves to celebrate her birthday. It’s September 14, and she celebrates during the entire month of September! So, she started hosting birthday parties at the shelter.

She soon had quite the reputation, and the children in the shelter would get excited whenever the “birthday lady” arrived to make them smile on their special day. Unfortunately, that shelter closed after a few months, but Rolanda was determined to continue bringing smiles to children in homeless and domestic violence shelters. In 2014, It’s Your Birthday, Inc. was born!

IYBI Photo_Rolanda.jpg.jpg

Rolanda Finch

Founder & Chief Birthday Officer

Meet our Board

President (interim)

John Vance

Volunteer since 2021

Retired Partner

West Monroe Partners

Arnita Jones

Volunteer since 2020

District Manager in Training

Lidl US

Vice President

Attallah Sinclair

Volunteer since 2020

Principal Consultant

Slalom

Vickie Henson

Volunteer since 2019

Chief Collaboration Officer

2nd Thought Communications

Treasurer

Gloria Robinson

Volunteer since 2014

Owner

Your Cleaning Service, LLC

Towanna Frasier

Volunteer since 2022

Founder & Principal Solutionist

IvyLink Consulting

Secretary

Jittuan Allen

Volunteer since 2020

Executive Office Administrator

Boeing

Taylor Gadus

Volunteer since 2023

HR Assistant

Thompson Coburn LLP

Meet our Leadership Council

Dave Peacock

Chief Operating Officer,
Advantage Solutions

Garon Holman

Civil Rights Unit Manager Officer of Professional Standards - Missouri Department of Corrections

Natalie Jablonski

Director of Communications,
Schnucks Markets

Nicole Roach

Assistant to the President Saint Louis University

Meet our Birthday Squad

Volunteers with  Jack and Jill of America -- St. Clair County 

2022-2023 Squad Picc_edited.jpg
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