
About us
Mission
To create a fun and memorable birthday experience for children in homeless and domestic violence shelters
What we do
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Host parties for children at shelters
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Provide a Birthday-in-a-Box for the mom or shelter to provide the birthday memory
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Offer the mom or shelter the option to shop for a child’s birthday gift from our Amazon Wish List
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Offer gifts to new moms who give birth while in the shelter
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Deliver a Birthday-in-a-Class for the birthday child to share treats with their classmates
How we started
While volunteering at a homeless shelter, Rolanda Finch noticed several children running around. She asked the director, “How do they celebrate their birthdays?” He explained, with some embarrassment, that because of limited resources, nothing is done. Rolanda felt these children deserved the same enjoyment she remembered from birthdays as a child. Rolanda loves to celebrate her birthday. It’s September 14, and she celebrates during the entire month of September! So, she started hosting birthday parties at the shelter.
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She soon had quite the reputation, and the children in the shelter would get excited whenever the “birthday lady” arrived to make them smile on their special day. Unfortunately, that shelter closed after a few months, but Rolanda was determined to continue bringing smiles to children in homeless and domestic violence shelters. In 2014, It’s Your Birthday, Inc. was born!

Rolanda Finch
Founder & Chief Birthday Officer
Meet our Board

Kirk Ross
President - Volunteer since 2025
Taligent, LLC
Partner

Amanda Bolton
Volunteer since 2025
Nestle Purina
Contract Mfg Manager/Expert

Russell Corn
Volunteer since 2024
Builders Owners & Managers Association
Board Member
Vice President - Open

Attallah Sinclair
Volunteer since 2019
Slalom Build London
Senior Architect

Towanna Frasier
Volunteer since 2022
IvyLink Consultant
Principal Solutionist

Brianna Rodriguez
Treasurer - Volunteer since 2025
CBRE
Senior Property Accountant

Lisa Sims
Volunteer since 2022
Mastercard
Director, Product Delivery

Vickie Henson
Secretary - Volunteer since 2021
Retired

Montrice Williams
Volunteer since 2025
Caldwell Banker Gundaker
Realtor
Meet our Leadership Council

Bernie Frazier
President,
Career Compass LLC

Jennifer Bardot
Founder,
G.R.I.T - Growth, Resilience, Intention, Tenacity

Dave Peacock
Chief Operating Officer,
Advantage Solutions

Natalie Jablonski
Director, Project Prioritization and Standards
Schnucks Markets

Garon Holman
Civil Rights Unit Manager,
MO Department of Corrections

Harrison Luvai
Managing Director,
Citi