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Birthday cake, balloons, and hat wallpaper

About us

Mission

To create a fun and memorable birthday experience for children in homeless and domestic violence shelters

What we do

  • Host parties for children at shelters

  • Provide a Birthday-in-a-Box for the mom or shelter to provide the birthday memory

  • Offer the mom or shelter the option to shop for a child’s birthday gift from our Amazon Wish List

  • Offer gifts to new moms who give birth while in the shelter

  • Deliver a Birthday-in-a-Class for the birthday child to share treats with their classmates

A staged photoshoot image of the contents of a "birthday box," including the card game UNO and some

A staged photoshoot image of the contents of a "birthday box," including the card game UNO and some

A staged photoshoot image of a "birthday box" package, including Spiderman action figure and toys

A staged photoshoot image of a "birthday box" package, including Spiderman action figure and toys

Young black boy wearing Incredible Hulk t-shirt and putting on a party hat with a big smile

Young black boy wearing Incredible Hulk t-shirt and putting on a party hat with a big smile

How we started

While volunteering at a homeless shelter, Rolanda Finch noticed several children running around. She asked the director, “How do they celebrate their birthdays?” He explained, with some embarrassment, that because of limited resources, nothing is done. Rolanda felt these children deserved the same enjoyment she remembered from birthdays as a child. Rolanda loves to celebrate her birthday. It’s September 14, and she celebrates during the entire month of September! So, she started hosting birthday parties at the shelter.

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She soon had quite the reputation, and the children in the shelter would get excited whenever the “birthday lady” arrived to make them smile on their special day. Unfortunately, that shelter closed after a few months, but Rolanda was determined to continue bringing smiles to children in homeless and domestic violence shelters. In 2014, It’s Your Birthday, Inc. was born!

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Rolanda Finch

Founder & Chief Birthday Officer

Meet our Board 

Kirk Ross

President - Volunteer since 2025

Taligent, LLC

Partner

Attallah Sinclair

Volunteer since 2019

Slalom Build London

Senior Architect

Brianna Rodriguez

Treasurer - Volunteer since 2025

CBRE

Senior Property Accountant

Lisa Sims

Volunteer since 2022

Mastercard

Director, Product Delivery

Vickie Henson

Secretary - Volunteer since 2021

Retired

Russell Corn

Volunteer since 2024

Builders Owners & Managers Association

Board Member

Amanda Bolton

Volunteer since 2025

Nestle Purina

Contract Mfg Manager/Expert

Towanna Frasier

Volunteer since 2022

IvyLink Consultant

Principal Solutionist

Meet our Leadership Council

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Bernie Frazier

President

Career Compass LLC

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Harrison Luvai

Managing Director

Citi

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Cale Bouchey

Associate Attorney

Carmody MacDonald P.C.

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Natalie Jablonski

Director, Project Prioritization and Standards

Schnucks Markets

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Dave Peacock

Chief Operating Officer

Advantage Solutions

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Jennifer Bardot

Founder

G.R.I.T - Growth, Resilience, Intention, Tenacity

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Garon Holman

Civil Rights Unit Manager

MO Department of Corrections

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